Trade fairs are back – how to design a trade fair flyer that gets noticed

Trade shows are finally returning in the US as COVID-19 restrictions are gradually lifted. The key to a successful show with record attendance is a professional flyer design that gets noticed.

Trade shows are finally making a comeback and commercial printers like MidAmerican Printing Systems, Inc are beginning to educate business owners about them flyer design. According to the company with many years of experience in direct mail printing and mailing, the professional design of trade fair flyers is one of the keys to success. The company also recently published a blog post detailing how a trade show flyer should be designed for maximum impact. If anything, it’s a must-read for anyone involved in the planning or organization of trade shows.

The city’s leading printer has said that bold means having more than beauty; It requires choosing the right colors for the flyers. This means colors must be bright enough to leave their mark. Additionally, it’s worth noting that the design shouldn’t be fancy just because people think it’s going to stand out. However, it is important to use colors that are relevant to the store or trade show. One way to know what colors to use in the flyer is to get inspiration from the company’s logo. You should use contrasting or complementary shades like yellow and blue or purple etc. Alternatively, colors based on feelings or evoking emotions can be used. For example, according to experts, yellow color lifts the mood, while purple is associated with creative stimulation.

About MidAmerican Printing Systems, Inc

Readers can read the blog post in full by visiting the MidAmerican Printing System official website at

“Whether it’s a direct mail service provider or a business flyer, if you’re using a physical medium for communication, aka a flyer for a trade show, always make sure the document physically stimulates receipt. Just having a limp piece of paper won’t cut it because it could just as easily be tossed in the trash can. What you want to use are laminated flyers that are strong enough to withstand being rolled up. Business owners can amplify this feeling by making a mark on the page. Adding an embossing to the flyer increases the likelihood that the flyer will be read and even remembered. Alternatively, textured paper can also be used, which is ideal, for example, if you are on a budget and want to go green.” Said one of the representatives involved in drafting the blog post for the company blog.

she added “Companies already know that the quality of their flyers is important at trade shows. That’s why it pays to spend more money so that your flyers give the recipient the impression that they are dealing with a strong company that cares about them. A good example are many of our flyers, which have evolved a lot and are one of the most successful marketing media for us.”

MidAmerican Printing Systems in Chicago

About MidAmerican Printing Systems, Inc

Central American Printing Systems has been serving the community since 1985. It is recognized as one of the most successful commercial print service providers based in Chicago, IL. Today the company is seen as a one-stop solution for all print, mail and fulfillment projects. In fact, the company prides itself on supplying some of the city’s best known and most successful companies, including being the authorized printer for Underwriters Laboratories.

For a full list of finishing services, see the list of services offered below

Interested customers can request a quote by calling (312) 663-4720 or filling out a form at



Central American Printing Systems

3838 N River Rd, Schiller Park, IL 60176


[email protected]

Central American Printing Systems

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